Partly strategic, yet artistic. That probably sums up an effective tourism logo. But it really depends on countless other factors: Integration with national and local efforts, cognitive impact, recall strength, or whether or not it will be to the liking of residents and visitors alike. Then of course there are the countless critics.
Destination branding logos is one of the most oft-recurring themes and challenges in this field and we hope to discuss advances and consolidation in the many issues surrounding this topic at the forthcoming DBM-V.
Read more about this intriguing topic here.