From Israel's "Size doesn't matter" to Panama's "It stays in you"--there's always something that makes destination sloganeering a funny and often risky exercise. But sometimes, if it is done effectively, it can reap long-term rewards for the tourism destination. Read more about it here.
Photo credit: MGTO
In what will likely be a world’s first, the recipient of the Best Paper Award at DBM-V —or a co-delegate he/she nominates— will have the once-in-a-lifetime chance of jumping the world’s highest bungy jump (233m) at the Macau Tower, courtesy of the lead conference host, IFT, in cooperation with A.J. Hackett Macau, the adventure company. Second and third runner-ups for the Best Paper Award will also receive the chance to do the “SkyWalk” and the “Tower Climb” adventures at the Macau Tower, thanks to the sponsorship of A.J. Hackett Macau. Whoever thought conferences were uninteresting?
See below how this spectacular adventure will play out not only to the excitement of the jumper but to all conference delegates. See you this December in Macau at DBM-V!
Partly strategic, yet artistic. That probably sums up an effective tourism logo. But it really depends on countless other factors: Integration with national and local efforts, cognitive impact, recall strength, or whether or not it will be to the liking of residents and visitors alike. Then of course there are the countless critics.
Destination branding logos is one of the most oft-recurring themes and challenges in this field and we hope to discuss advances and consolidation in the many issues surrounding this topic at the forthcoming DBM-V.
Read more about this intriguing topic here.
Deadline for submitting abstracts is looming on May 3rd 2014. We are also pleased to announce that Steve Pike will be delivering a keynote address. Plus destination branding challenges related to the coming World Cup in Brazil and in conflict zones like Mali. Read more in DBM-V's February update here.
In a bold move to protect the integrity of Brazil’s destination and country branding for the coming World Cup, EMBRATUR, Brazil’s DMO, together with other Government agencies, protested against the recent copy promoted by Adidas’ in its t-shirts sold in the US. According to the Guardian: "Embratur strongly repudiates the sale of products that link Brazil's image to sexual appeal.” (Source: The Guardian.)
File for discussion at DBM-V.
Without destination branding guidelines, private entities may inadvertently undermine official destination branding efforts.