Theory, meet practice. Practice, meet theory.
Maria Helena de Senna Fernandes
Ms. Maria Helena de Senna Fernandes is the Director of the Macau Government Tourist Office. Born in Macau, she earned her Bachelor's Degree in Business Administration from the University of East Asia, Macau (now University of Macau), in 1987. She came on board the Marketing Department of the Macau Government Tourist Office in 1988, and ten years later became one of its two Deputy Directors, where she continued to be highly involved in the marketing and promotion of Macau as a tourism destination. Fluent in English, Cantonese, Mandarin and Portuguese, she was appointed Director of the Macau Government Tourist Office at the end of 2012.
Malcolm is the Managing Director of Placematters Ltd, a specialist place and destination branding strategy consultancy, which he founded in January 2012. He was formerly co-director of Colliers International’s Destination Development Team (2007/12) and prior to that a director of Placebrands which he co-founded in 2003. Malcolm has worked on a variety of place and destination brand development projects:
- Country and regional brand strategies for Botswana, inward investment brand strategy for Ecuador, trade development brand strategy for East Africa.
- City brand strategy for port/waterfront cities in the UK, Southampton and Grimsby, Missisauga in Canada and Cork City Region in Ireland.
- Central city and town centre brand strategies for areas of London including London Bridge, Twickenham, Wembley, Farringdon and East London.
- Tourism development brand strategy for the Wild Atlantic Way in Ireland, Waterland in south Malaysia and Singapore and the Petronas Towers development in Kuala Lumpur.
- Commercial development brand strategy for Far Eastern Telecomm in Taiepei in Taiwan and Union Life Insurance in Wuhan, China.
Alan is Orange County Endowed Professor of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida. He has published widely and is the author of over 100 articles, book chapters as well as 14 books including Tourism Principles & Practice, one of the leading textbooks on the subject. He is Editor of Elsevier’s Journal of Destination Marketing & Management and sits on the editorial boards of Annals of Tourism Research, Journal of Heritage Tourism, International Journal of Tourism Research, Journal of Hospitality and Tourism Management and Anatolia. Alan’s current research interests lie in destination marketing and management and the interrelationships between public health, wellbeing, tourism and destination development, marketing and branding. Alan was a Member of the Bournemouth Tourism Management Board.
Robert is an independent place branding advisor for national, regional and city governments and a visiting scholar at the Rotterdam School of Management. He teaches Place Branding on the UNESCO World Heritage at Work Master Programme in Torino, Italy and is co-editor of the quarterly journal, Place Branding and Public Diplomacy. He is the co-author of Place Branding: Glocal, virtual and physical, identities constructed, perceived and experienced (2009) and editor of the International Place Branding Yearbook Series.
Nigel is Professor at the School of Tourism at University of Surrey. He is the author of Destination Branding (with Annette Pritchard and Roger Pride) and is one of the leading scholars of destination branding and marketing. A native of Swansea, Nigel has worked in sport and leisure policy, in destination marketing and development and in PR. As a Professor, he teaches and writes on destination marketing/branding and on tourism and identity; the former interest comes from his industrial background and the latter has its roots in his studies on the spatial and social development of seaside resort tourism.
Steve spent 20 years working in the tourism industry, primarily with Destination Marketing Organisations. His research focuses on the relevant challenges faced by tourism destination marketers, and he has shared his findings via three books and over 100 academic publications. Steve is a regular speaker at international tourism conferences, and is a board member of the Queensland Tourism Industry Council (QTIC) Workforce Capacity Committee. Steve is Associate Professor at QUT Business School, Australia, and has written extensively on destination marketing and branding. Steve was a speaker at DBM-II Macau back in 2007 so we look forward to his return engagement.