Photo credit: Window Leong
Join us in this pioneering gathering of the most recognized practitioners and leading thinkers in destination branding and tourism marketing as the 5th DBM Conference reconvenes in Macau, 3 - 5 December 2014.
The overall theme for DBM-V is “BUILDING ENDURING PLACE BRANDS” which draws upon the myriad challenges many destinations and communities now face in a moment-obsessed, social-media savvy world and where originality and lasting authenticity of place brands becomes increasingly difficult to achieve. How can place brands last longer? What makes place brands enduring? In order to overcome the ephemeral nature of tourism marketing and destination branding campaigns, destinations need to build on place-branding strategies that respect community identity and values but at the same time deliver lasting value and strong impact through the immense social media clutter and an instant-messaging culture. If your current practice, interest, or research touches upon this or other related theme, we invite you to join the stimulating discussion and debates that DBM-V will stage for this purpose. See you in Macau!
Chairpersons of DBM-V and your hosts
About the DBM
The DBM Conference Series has provided a stimulating environment for practitioners, educators and researchers to discuss and debate the leading edge of research and practice in place and destination marketing, branding and reputation management since 2005. The first three DBM conferences were held in Macau, SAR, China. Last December 2012, DBM-IV was hosted to great success by Cardiff Metropolitan University. DBM-V promises to provide a highly interactive forum and networking opportunity for tourism marketing researchers and professionals.
- Encourage creative and competitive places
- Advocate sustainable development
- Promote effective destination management and marketing
- Nurture conceptual thinking
- Unite academia and industry
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