Photo credit: MGTO

Calling all destination branding and tourism marketing executives, tourism promotion organizations, place marketers, creative and marketing agencies, tourism researchers, educators,  trainers, CVBs, and postgraduate scholars...

(Did we forget anyone?) 

We invite papers and presentations from practitioners and researchers on any of the following themes or topics:

Creativity & Innovation
Strategic developments in destination branding and marketing ● Innovation and creativity in place branding ● Digital and mobile platforms, online communications and social media

Competition & Cooperation
Cooperation, partnership, leadership & competition in destination branding & marketing ● Destination branding and marketing measurement & effectiveness ● Economics of destination branding and marketing

Image, Reputation & Identity
Place reputation management & stewardship ● Destination image and national, regional and community identities ● Destination, crisis and risk management, communications & PR

Destinations & the Arts, Culture & Events Economy
Destination branding and events ● Branding, the arts, heritage and culture ● Destination branding for the convention and gaming markets

Delivering Destination Brands
Hospitality and hotel management in a destination branding context ● Destination brands, gastronomy and cuisine ● Consumers, destination marketing and brand relationships ● Destination brands, spatial design and a sense of place ● Delivering the brand promise and the human factor  

Sustainability, Governance & Ethics
Destination branding, stakeholders and citizenship inclusion ● Brand management, authorship, stewardship and commodification ● Sustainable development and the future

Branding Asian Destinations

Regional integration and inter-cultural factors ● Developing Asian destination image ● Branding destinations in the age of the Asian traveler



3 May 2014
Deadline for abstract submission

3 June 2014
Review outcome announced

3 September 2014
Early bird registration deadline

3 October 2014 ***
Full paper submission deadline

3 November 2014
Final registration deadline

3 December 2014
Conference begins

***  For inclusion in proceedings, authors and contributors MUST submit full paper AND register by this date.

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Submissions and publication

We invite submissions of original, unpublished empirical or conceptual papers. We particularly welcome case studies or best practices contributions from practitioners as well as contributions from postgrarduate students. Contributors can submit abstracts or full papers for review (a double-blind process).

Authors of accepted abstracts must submit a full paper for publication in a digital-format conference proceedings which will have an ISSN number. Full papers should not exceed 5,000 words including references, tables and figures. Awards for best papers will be conferred from papers included in the proceedings. All submissions and presentations should be in English.

Once accepted for inclusion in the proceedings, at least one author of the paper must register by 3 October 2014. Each registered delegate will be allowed a maximum of two authorships or co-authorships.


How to submit

Authors can download the submission guideline and template here and later upload submissions to the EasyChair Conference System. For assistance or queries, please email Ms. Wendy Tang, of our Conference Secretariat, at